Redsson
February 2021

Redsson Website Redesign

Expertise

UI/UX Design, Web Design, Branding

Software

Sketch, Adobe XD, Google

Deliverables

Styleguide, UI Comps, UX Flow, Prototype
Redsson Website Redesign

Project Objective

The main goal and objective was to rebrand and help facilitate who Redsson is, and what they offer to their clients and customers. They had little online presence and needed a full brand makeover in order to gain more leads and opportunities. Traffic from potential customers is the key to converting more leads on your website.


The Challenge

With Redsson's products and solutions, we needed to meet a wide range of personas, as well as deliver unique branding to match each of them. It was necessary to improve the structure of the website; such as the website architectural sitemap, for personas to find the right solution for their needs. It was a challenge to implement a new navigation structure and taxonomy, as well as rebrand Redsson in a way that was cohesive and modern.

Old Redsson website

Sitemap and Wireframes

For the client and our development team to understand the functionality and requirements of the project, a sitemap (or navigation structure of the site) should be developed, as well as wireframes.

You can view the full project on Adobe XD to view the wireframes and sitemap in their entirety.

Redsson Website Redesign
Redsson Website Redesign

Styleguide

A styleguide helps to set parameters for headings, colors, typography styles, buttons, and forms so that the next step; actually designing the comps, can be much easier and streamlined.

Design Comps

Now let's put everything together. It is much easier and more fun to design a pixel-perfect and beautiful project once the solution to an issue has been found in the earliest stages of a project.     

Over 15 different designs are included in the prototype, including some important designs for mobile devices.

Redsson Website Redesign
Redsson Website Redesign

The Results

The initial launch and yearly results of a new and improved website that emphasizes modernity and style, as well as mobile-centric functionality, have been great. 

231% increase in page views

This percentage jump shows the value of having new users viewing the site after a relaunch and rebranding. 

68% increase in time on page

With more quality information on their pages, users tend to stay on the site for longer and read more. 

69% increase in site speed

Results from Google speed tests have confirmed that the previous results were successful due to a massive improvement in site speed.

View Live Site

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