The main goal and objective was to rebrand and help facilitate who Redsson is, and what they offer to their clients and customers. They had little online presence and needed a full brand makeover in order to gain more leads and opportunities. Traffic from potential customers is the key to converting more leads on your website.
With Redsson's products and solutions, we needed to meet a wide range of personas, as well as deliver unique branding to match each of them. It was necessary to improve the structure of the website; such as the website architectural sitemap, for personas to find the right solution for their needs. It was a challenge to implement a new navigation structure and taxonomy, as well as rebrand Redsson in a way that was cohesive and modern.
For the client and our development team to understand the functionality and requirements of the project, a sitemap (or navigation structure of the site) should be developed, as well as wireframes.
You can view the full project on Adobe XD to view the wireframes and sitemap in their entirety.
A styleguide helps to set parameters for headings, colors, typography styles, buttons, and forms so that the next step; actually designing the comps, can be much easier and streamlined.
Now let's put everything together. It is much easier and more fun to design a pixel-perfect and beautiful project once the solution to an issue has been found in the earliest stages of a project.
Over 15 different designs are included in the prototype, including some important designs for mobile devices.
The initial launch and yearly results of a new and improved website that emphasizes modernity and style, as well as mobile-centric functionality, have been great.
This percentage jump shows the value of having new users viewing the site after a relaunch and rebranding.
With more quality information on their pages, users tend to stay on the site for longer and read more.
Results from Google speed tests have confirmed that the previous results were successful due to a massive improvement in site speed.