CoEnterprise Website Redesign
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Project Objective
The goal was to improve the overall design as well as the user-experience, along with increasing the quality and quantity of leads. While the ultimate goal for any website design is to complete sales, gaining qualified leads might be just as important. Potential customer traffic needs to be driven to your website to get you more leads to convert.
The Challenge
CoEnterprise has several products and solutions that meet the needs of numerous personas. To help personas find the right solution for their needs, they needed a better structure for the website (specifically navigation). When implementing a new navigation structure and taxonomy, as well as rebranding CoEnterprise, trying to achieve this process in an elegant, modern way was really challenging.
Sitemap and Wireframes
A website cannot be designed without a solid blueprint, just like a home cannot be built without a plan. To ensure that functionality and requirements are documented for the client and the development team, a sitemap (or site structure navigation) needs to be established. Wireframes must also be created.
You can view the full project on Adobe XD to view the wireframes and sitemap in their entirety.
Styleguide
A styleguide allows the next step - actual designing - to be much easier and streamlined because it helps to set clear parameters for headings, colors, typography styles, buttons, and forms.
Design Comps
Let's put the blueprints and building blocks together now. Once solutions are found within the earliest stages of a project, it becomes much easier and more fun to design and make the project pixel perfect and beautiful.
The prototype includes more than 20 different comps, including some very important mobile designs.
The Results
The initial launch and yearly results of a new and improved website that emphasizes modernity and style, as well as mobile-centric functionality, have been great.
90% increase in page views
New users viewing a site is always a tremendous feat after a relaunch and rebrand, and this percentage jump really displays the value.
1,400 more web leads
The increase in quality traffic translates into more qualified leads, and with numbers like these, that is exactly what happened.
98% site speed test
Using Google speed test, the previous results have been confirmed as a success due to the massive improvement of mobile site speed.
