BrainsWay Website Redesign
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Project Objective
The goal was to improve the overall design as well as the user-experience, technology, and messaging that supports lead generation, engagement, and delivers a more accurate representation of the brand across mobile and desktop platforms.
The Challenge
BrainsWay needed a modern and easily implemented solution that would help deliver mobile friendly information for their website and leverage it as a lead generation tool. Users sometimes react negatively to changes in interactions that have become familiar, which can bring challenges to the table.
The new design of the website would need to be mobile friendly, accurately convey and represent the brand, and draw upon existing functionality.
Sitemap and Wireframes
Just like a home can’t be built without a solid blueprint, the same principals go into a website design. A sitemap (or site structure navigation) has to be established and wireframes need to be created to make sure that we are able to get the functionality and requirements documented for the client as well as for the development team.
To see the entire structure of the wireframes and sitemap, check out the full project on adobe XD.
Styleguide
The styleguide is the building blocks of any website design. Setting clear structures for heading tags, colors, typography styles, buttons, and forms makes the next step - actual designing - a lot easier and streamlined.
Design Comps
Now, it’s time to add everything together: the blue prints and building blocks. Successfully finding solutions within the earlier stages of any project leads to a very easy and fun task - which is actually designing and making this pixel perfect and beautiful.
There are over 20 different comps including some very important mobile designs that can be view within the prototype.
The Results
With a new and improved website that has an emphasize on modern and stylish, and a mobile centric feel, the intial launch and yearly results have been spectacular.
17% new users
An increase in new users is quite a jump and continues to grow as more content is added to the ever so important knowledge center database.
33% more web traffic and leads
More quality traffic equates to more qualified leads, and with numbers like this, that is exactly what happened.
15% decrease in page load time
Less time waiting for a web page to load, the more the user will stay and not get frustrated on slow speeds, resulting in engaged and potential customers.
