SmartAcre Rebrand
Expertise
Software
Deliverables
Project Objective
It was time to enhance SmartAcre’s branding to the new age. From logos, color palettes, iconography, style, presentations, messaging, and everything in-between, the design team wanted to showcase the agency's branding capabilities.
The Challenge
There were a lot of ideas thrown around to be considered. The branding previously wasn’t bad at all, it just need some updates, more punch, and to stand out to be a tad bit more bold. Rebranding is never easy. The back and forth between the feel, the logos, the fonts, the colors, and everything else that is involved with a rebrand can really take a toll on anyone. But teams that work on a single goal can accomplish anything, and after many iterations of the logo, colors, and all the little elements that go along with a rebrand.
Branding
Creating a multitude of different elements, designs and features to help grow SmartAcre to the new era. The design team designed a new logo, brand book (online and printed), new and enhanced color palette, photography styles, typography settings, presentations, print collateral, video animations, lower thirds, and so much more that it will ever be a living, breathing organism that is always evolving and growing.
Outcome
As the new branding rolled out; first and foremost, our clients loved the bold, bright and eccentric style. With the “A” representing diamonds, shining bright like all of the SmartAcre’s do day in and day out. They correspond off the triangles, which tales back to SmartAcre’s roots and early beginnings. And finally, the brand represents growth - an upward motion.
