Redsson Rebrand
Expertise
Software
Deliverables
Links
View Branding
Project Objective
The main goal and objective was to rebrand and help facilitate who Redsson is, and what they offer to their clients and customers. They had little online presence and needed a full brand makeover in order to gain more leads and opportunties. Traffic from potential customers is the key to converting more leads on your website.
The Challenge
With Redsson's products and solutions, we needed to meet a wide range of personas, as well as deliver unique branding to match each of them. The biggest challenge was getting the signoff from the client about moving away from their current logo (which to some may look a bit “off”) even though the intention was pure; reprenting two people as Red’s son with an infinity symbol.
Branding
Wanting to bring in more colors and modern looks, we decided to go with a completely simplified logo along with colors associate within their product and software offerings. This, which matches when you are now on their website, helps dictate what the user is viewing very easily.
Outcome
The initial launch and yearly results of a new and improved website that emphasizes modernity and style, as well as mobile-centric functionality, have been great. The branding has been implemented throughout their online and physical presence as has help narrate their next chapter into the modern era.
