Investment Metrics Rebrand
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Project Objective
The main goal was to completely modernize and update the look and feel of the client which inturn would help differentiate them from the competition in order to drive more qualified leads. This includes a better way to organize existing content and provide creative that is representative of the brand.
The Challenge
More of an opportunity than a challenge, was that the client at the time did not have any creative assets or direction. They were open to any and all ideas that we were ready to provide. This was an untapped well ready to be molded in a way that we saw fit.
They wanted to keep the blue as part of their core branding; however, their ultimate goal was to look and feel like they are part of the modern age. Our goal was to help reach our client expectations but also was to push the limits on what we can do and truly impress and ‘wow’ the client.
Branding
It was time to enhance Investment Metrics branding from a boring form to a more unique and modern approach, simplified but strong. We introduced new colors, stronger typography and bolder elements of design to really portray the company as one solid unit striving to reach new customers as well as maintaining a strong presence with their existing ones.
Outcome
The new modern look and enhanced branding has helped Investment Metrics add on to their goals. A new, redesigned website that emphasizes mobile-centric functionality and emphasizes modernism and style surpassed client expectations in its initial launch and year-end results.
