The goal for this project was to improve the overall user experience and interface in order to get to a workout faster, have a better visual appearance, and to easily navigate throughout the app. Other fitness apps are adapting to a more appealing, visual-centric approach and fitbod was ready for an upgrade.
The majority of problems with apps and web designs are quite similar, they become outdated, hard to use, or just plain non appealing. Fitbod has an opportunity to grow and expand their branding with just not their app, but their landing page as well.
The new app design has more of a visual element to it, giving users a clear understand of what workout they are performing next, what workouts they have done and the past, as well as different muscle recovery. An emphasis on design, but a better understanding of the structure and UI flow of the app, demonstrates a clear path on the users next journey in fitness.
The landing page is a crucial part of any app design. As users search for fitness apps on their computers will come across a numerous amounts of apps that do almost the same purpose. Having a landing page that stands out and is modern and clean, will help attrach users to engage and subscribe to a fitness plan.
With a goal of having an easier user experience and interface; along with visual enhancements, the final design of the app came out with a familiar structure as it’s predecessor. However, it now embarks a more modern feel and entices the user to start a workout that is custom made for them. The encompanied landing page helps deliver more traffic to download the app.